Drive Equipment Sales and Marketing With the Industry’s Leading Simulators

Tailored Solutions

Looking to Lower Your Cost of Customer Acquisition?

Getting your equipment into the hands of potential buyers is critical. But field product demonstrations are costly, logistically challenging, and not always practical. Fortunately, there’s an excellent, and more cost-effective way to showcase your equipment—in an environment that you can easily bring to potential buyers, wherever they are.

CM Labs partners with OEMs to provide the industry’s premier high-fidelity, custom-built equipment simulators for showcasing your organization’s brand. Our best-in-class quality advances brand loyalty while providing you and your dealers with a reliable means to demonstrate the full functionality of your equipment.

As the industry’s largest supplier of construction and port simulators, CM Labs has devoted decades of R&D to our award-winning solutions. This ensures that they accurately duplicate physical equipment behavior, response, and terrain/load interactions to provide your prospective clients with the most realistic experience they can get.

Manitowoc Tradeshow
Sales & Marketing Solutions

Use Cases

Manitowoc simulator hardware

Bring More Equipment to Events

Tradeshows and events offer a unique opportunity to showcase your equipment. With simulators that display true-to-life behavior, you can put operators at the controls of your equipment right on the tradeshow floor, the dealer showroom, or the customer site. Prospects like to experience new machinery, and with simulation, they can.

OEM Partnership program - Training Objective

Engage Your Audience

Nothing sets your equipment apart like a hands-on test drive. Our simulators replicate the controls, sights, sounds, and specific feel of your equipment, allowing you to offer easy and convenient test-driving experiences to your potential buyers. CM Labs delivers the full operator experience with the industry’s most immersive and real-life environment.

Our physics-based simulators provide the most realistic and practical means to market and educate machine operators on the benefits and capabilities of equipped models.

Stand Out From the Competition

Your brand is unique, and no one captures the experience of your equipment like CM Labs. We work with OEMs, instructors, and end-users throughout a variety of industries to develop simulators encompassing the widest range of equipment types, brands, and applications.

When we design and build our simulators, we focus on collecting and understanding your requirements. The result is a user experience that mirrors the look, feel, and response of your brand like no other.

OEM Engineering Work

Test the Impact of New Features

In today’s competitive landscape, equipment manufacturers are looking for an edge. And customers know what they want when they see it. Considering changes to the cab interior or controls? Simulation allows design enhancements and iterations to happen quickly and affordably. Now new features can be added, tested, modified, and marketed—all without constructing costly physical prototypes.

Bring More Equipment to Events
Manitowoc simulator hardware

Bring More Equipment to Events

Tradeshows and events offer a unique opportunity to showcase your equipment. With simulators that display true-to-life behavior, you can put operators at the controls of your equipment right on the tradeshow floor, the dealer showroom, or the customer site. Prospects like to experience new machinery, and with simulation, they can.

Engage Your Audience
OEM Partnership program - Training Objective

Engage Your Audience

Nothing sets your equipment apart like a hands-on test drive. Our simulators replicate the controls, sights, sounds, and specific feel of your equipment, allowing you to offer easy and convenient test-driving experiences to your potential buyers. CM Labs delivers the full operator experience with the industry’s most immersive and real-life environment.

Our physics-based simulators provide the most realistic and practical means to market and educate machine operators on the benefits and capabilities of equipped models.

Stand Out From the Competition

Stand Out From the Competition

Your brand is unique, and no one captures the experience of your equipment like CM Labs. We work with OEMs, instructors, and end-users throughout a variety of industries to develop simulators encompassing the widest range of equipment types, brands, and applications.

When we design and build our simulators, we focus on collecting and understanding your requirements. The result is a user experience that mirrors the look, feel, and response of your brand like no other.

Test the Impact of New Features
OEM Engineering Work

Test the Impact of New Features

In today’s competitive landscape, equipment manufacturers are looking for an edge. And customers know what they want when they see it. Considering changes to the cab interior or controls? Simulation allows design enhancements and iterations to happen quickly and affordably. Now new features can be added, tested, modified, and marketed—all without constructing costly physical prototypes.

Your white label training partner of choice

Why CM Labs

With clients on six continents, turnkey development services, and a reputation for innovative, high-fidelity, custom-built simulation-based training solutions for OEMs, we’re passionate about delivering the most realistic simulated equipment experience of your equipment in its natural environment.

Take a closer look and you’ll see why more equipment manufacturers trust CM Labs as their white label training partner.

Operator cabin - ergonomics work
Our award-winning engineering platform

Vortex Studio

With key features including real-time simulation of multibody dynamics, deformable terrain, and cable systems, Vortex Studio is a leading simulation and visualization platform designed to support the simulation of tactical wheeled and tracked vehicles, as well as logistics and engineering equipment. Built on validated models and 20 years of simulation expertise, Vortex Studio boasts the industry’s highest-fidelity, real-time interactive vehicle simulation.

Vortex Studio empowers users to quickly and accurately create high-fidelity 3D simulations and modify them in real-time. With Vortex Studio, even smaller companies are matching the engineering and simulation capabilities of much larger organizations.

Use Cases

CM Labs’ Solutions for Equipment Manufacturers

Training

Offering you the industry’s leading training simulators – with your organizations’ brand.

Engineering

Get your new products to market faster with Vortex Studio.

Sales & Marketing

Drive equipment sales & marketing with the industry’s leading simulators

Let's talk

Speak to Our OEM
Simulation Solutions Experts

Learn how CM Labs’ authentic machine behavior, unparalleled realism and unmatched immersion can meet your unique needs.