Drive equipment sales & marketing with the industry’s leading simulators
Looking to lower your cost of customer acquisition?
Getting your equipment into the hands of potential buyers is critical. But field product demonstrations are costly, logistically challenging, and not always practical. What better, more cost-effective way to showcase your equipment than to allow potential customers to experience its look and feel — in an environment that you can easily bring to them, wherever they are?
CM Labs partners with OEMs to provide the industry’s premier high-fidelity, custom-built, equipment simulators — built to showcase your organization’s brand. Their best-in-class quality advances brand loyalty while providing you and your dealers with a reliable means to demonstrate the full functionality of your equipment.
As the industry’s largest supplier of construction and port simulators combined, CM Labs has devoted decades of R&D to our award-winning solutions. This ensures that they duplicate physical equipment behavior, response, and terrain/load interactions to provide your prospective clients with the most realistic experience in the industry.
Sales & Marketing Use Cases
Bring more equipment to events
Tradeshows and events offer a unique opportunity to showcase your equipment. Prospects like the look of new machinery — now let them experience it. With simulators that displays true-to-life behaviour, you can put operators at the controls of your equipment right on the tradeshow floor, the dealer showroom, or the customer site.
Engage Your Audience
Nothing sets your equipment apart like a hands-on test drive; and we literally put your potential customers in the driver’s seat. Our simulators replicate the controls, sights, sounds, and feel specific to your equipment. We deliver the full operator experience and the industry’s most immersive and real-life environment.
Our physics-based simulators provide the most realistic and practical means to market and educate machine operators on the benefits and capabilities of equipped models.
Stand out from the competition
Your brand is unique, and no one captures the experience of your equipment like CM Labs. We work with OEMs, instructors, and end-users throughout a variety of industries to develop simulators encompassing the industry’s widest range of equipment types, brands, and applications.
When we design our simulators, we focus on collecting and understanding your requirements. The result is a user experience that mirrors the look, feel, and response of your brand like no other.
Test the impact of new features
In today’s competitive landscape, equipment manufacturers are looking for an edge. And customers know what they want when they see it. Considering changes to the cab interior or controls? Simulators allow design enhancements and iterations to happen quickly and affordable. Now new features can be added, tested, modified, and marketed, all without constructing costly physical prototypes.
Why CM Labs
With clients on six continents, turnkey development services, and a reputation for innovative, high-fidelity, custom-built simulation-based training solutions for OEMs, we’re passionate about delivering the most realistic simulated equipment experience of your equipment in its natural environment.
Take a closer look and you’ll see why more equipment manufacturers trust CM Labs as their white label training partner.
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