CM Labs recently hosted an AEM Day, welcoming Association of Equipment Manufacturers (AEM) representatives, fellow members, and industry leaders and for an event centered around collaboration, advocacy, and innovation in the equipment manufacturing sector. The occasion featured informative presentations, industry roundtables, and interactive simulator experiences that highlighted the strength of partnerships and shared insights across the AEM community.
CM Labs recently hosted AEM Day in its Montreal headquarters, welcoming industry professionals and representatives from the Association of Equipment Manufacturers (AEM) for an afternoon dedicated to engaging in insightful dialogue regarding innovation, strategic collaboration, and future-focused initiatives.
Organized by AEM and CM Labs, this AEM Day kicked off with engaging presentations from CM Labs and AEM, followed by informative discussions and deep dives into AEM’s advocacy work, innovation in the industry, future challenges, and opportunities.
“Bringing AEM members together at our Montreal headquarters allowed us to strengthen connections and exchange ideas that matter to our industry,” said Lisa Barbieri, CM Labs Vice President of Marketing & Strategic Partnerships. “It was a privilege to help create a space where meaningful conversations could take place around workforce development, policy, and innovation.”
AEM’s Senior Advisor of Global Public Policy Alex Russ and Jean-Michel Laurin of Tactix Government Relations and Public Affairs provided a detailed look at AEM’s advocacy efforts. Their presentation addressed evolving government policy in Canada, emphasizing how trade relations and public infrastructure priorities affect member businesses.
Kody Blois, MP and Parliamentary Secretary to the Prime Minister, also joined virtually to discuss policy priorities of the current Canadian federal government and engage directly with attendees during a live Q&A session.
Attendees then participated in a roundtable discussion focused on key challenges and opportunities facing the industry in 2025 and beyond—including workforce recruitment, sustainability, infrastructure development, and cross-border collaboration.
After the discussions, attendees had the opportunity to visit the state-of-the-art Sim Yard, CM Labs’ hands-on proving ground, where guests explored the full suite of training simulators and witnessed firsthand how innovation is shaping the future of heavy equipment operations.
CM Labs is proud to have hosted an event that fostered such thoughtful exchange and left attendees energized about the future of the industry. Many thanks to AEM and all guests for making the day a success.
“These events are a great opportunity for members to connect with each other and connect with the resources and insights they need to make the most out of their AEM membership,” said AEM Account Success Advisor Sara Stromski. “We appreciate CM Labs for hosting one of these valuable events, as we continue to build momentum in the Canadian manufacturing space.”
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